KPIs, Analyzing, Visualizing – Using analytic tools successfully

In all marketing efforts it is important to integrate measurements, to see whether a campaign or a website is successful. This is also the case for online marketing. Today it is not longer a problem to find data but finding the most relevant data is crucial. In order to get the right answers, we need […]

The Power of Communities – Offline and Online

It is a truth universally acknowledged, that people coming together and building a community can have a lot of power. For a long time, communities have only been active in the real-world, far away from Alternative Media. They came together for a common purpose and often tried to create something new. ‘Offline’ Communities Startin with […]