KPIs, Analyzing, Visualizing – Using analytic tools successfully

In all marketing efforts it is important to integrate measurements, to see whether a campaign or a website is successful. This is also the case for online marketing. Today it is not longer a problem to find data but finding the most relevant data is crucial. In order to get the right answers, we need […]

Developing a mobile strategy for Germany’s oldest cinema

In 2012, smart phone users will officially be the majority of cell phone users, at least in the U.S., and other mobile devices like the Apple iPad and the iPad mini are becoming more and more popular. According to researches, users spend on average over one hour per day engaging actively with their mobile device. […]