KPIs, Analyzing, Visualizing – Using analytic tools successfully

In all marketing efforts it is important to integrate measurements, to see whether a campaign or a website is successful. This is also the case for online marketing. Today it is not longer a problem to find data but finding the most relevant data is crucial. In order to get the right answers, we need […]

Pull the ribbon and continue – Dior’s Miss Dior Chérie online

The Internet is a wonderful place to market a brand, but what does a company need to successfully present and sell their products online? In the following, I would like to use the seven brand engagement criteria presented in Brian Sheehan’s Online Marketing and analyze shortly the minisite of Christian Dior’s perfume Miss Dior Chérie. Please open […]